Rizta Ather Design: As a family electric scooter, Ather Rizta is an advanced piece of technology that Ather Energy introduced amid the growth of electric vehicles. With Rizta, Ather Energy has once again demonstrated its competence in the electric scooter domain.
There are numerous features of Rizta which make it a brilliant product in the electric two-wheeler market and require detail attention as offered in this entire review.
Ather Rizta Design Philosophy: A Syndrome of Design and Functionality
Rizta’s design is different from Athers previous design language. This design is more family focused, making it easier to use while still keeping it stylish.
The Rizta has a more blunt, boxy, but sleek style compared to its sportier 450 series siblings. This new design gives the scooter a feeling of being robust and reliable.
Ather Rizta Exterior Features
- Headlight Cluster: The front apron has a horizontally arranged LED headlight cluster integrated with Daytime Running Lights (DRLs), as well as turn indicators. This arrangement not only boosts visibility but the contemporary look of the scooter adds more to Rizta’s sporty deliverance.
- Unified Body Panels: With attention to detail courtesy of Ather Energy, the side and tail panels are united and combined which adds a fresh look to the Rizta.
- Taillight Design: Integrating and unifying all features of the scooter while dividing it into halves, the Rizta taillight is carved out of the bodywork and is symmetrical with the headlight styling, paying homage to the horizontal motif of the scooter’s headlight by having a bar-style shape.
Dimensions and Practicality.
Most Spacious Ather Scooter: Ather has multiple scooters in its line-up but the Rizta is the most spacious catering to the users who are family oriented and require comfort together with space.
Most Accommodating Seat: The seat of the scooter is highly spacious providing adequate space for the rider as well as the pillion rider with a length of 900mm which is said to be the biggest in the scooter segment of India.
Best Storage Options: Rizta sets a new standard in the segment as it has unmatched storage offered by the scooter which includes a class leading storage of 56 liters, comprising a 34-liter space under the seat and an optional front 22-liter trunk (frunk).
Ather Rizta Technological Wonders: The Hub of Rizta
Rizta is no different when it comes to innovation as Ather Energy has always been focused towards putting technology in the forefront. This scooter has a lot of features which are meant to make the user’s life easier and more secure showcasing the works of Ather in electric mobility.
Power and Performance
Dual Battery Options:
- 2.9 kWh battery delivering a realistic range of 105 km
- 3.7 kWh battery extending the realistic range to an outstanding 125 km
- Motor Equipped with a 4.3 kW motor, which provides moderate performance and low energy use.
- Top Speed: Respectable 80 kmph. Ideal for city riding and a bit of highway driving.
Ride Modes and Controls
- Smart Eco (SE) Mode: Extended range is implemented into this ride mode, best for leisurely long drives or battery conservation.
- Zip Mode: Enhanced driving mode similar to the sports mode of the 450S model from Ather.
- Magic Twist: New method that allows riders to decelerate with regenerative braking without engaging the brake.
- Auto Hold: The scooter won’t roll backwards or sideways while the user is on an incline.
- Reverse Mode: Helps the user pull out of difficult parking spots with ease.
Display and Connectivity
- TFT Display 7-inch Rizta Z variant: Clear display with modern design and user-friendly platform.
- LCD Display 7-inch Rizta S variant: Display simple information in an understandable manner.
- Bluetooth Connectivity: Allows for integration with smart devices for easy access to directions and notifications.
- Custom UI: Redesigned User Interface intended for family users with easy access to relevant information and the user experience kept in mind.
Safety Features
- Ather Skid Control: A system that looks over the rider’s safety by avoiding wheel slippage in Ather electric scooters.
- Emergency Stop Signal (ESS): Flashes the tail lights for notifying vehicles behind in sudden braking.
- Theft & Tow Detect: Alerts owners in case of unsolicited movements of the scooter.
- Fall-Safe Technology: Stops the motor from powering to avoid accidents in the aftermath of a fall.
Charging and Battery Maintenance
- IP67 Rated Battery: Enhances durability and reliability of the Ather electric bikes by shielding the battery from water and dust.
- 5-year/60,000 km Battery Warranty: Ather’s demonstration of confidence for their battery technology.
- Optional Multi-Purpose Charger: Installs in the under-seat storage and serves the purpose of a device charger.
- Ather Rizta Comfort and Ergonomics: Optimized for comfortable family outings.
The design philosophy of Ather Rizta does not only limit to visual appeal, it also balances the comfort for the rider and the pillion, making it suited for a family.
Seating and Posture
- Riding Position is Straight: Provides convenience for long rides and decreases tiredness.
- Wide Handlebars: Better control and ease of the movement provided.
- Foot Peg Positioning: Improves comfort of the rider, and lowers strain for longer journeys.
Suspension and Quality Ride
Smooth riding experience due to irregular road surfaces with a telescopic front fork.
- Monoshock rear: Made for comfort but feels bouncy at low speeds or broken roads at high speeds.
- Setup of wheel and tire
- Well matched for unsteady roads with 12 inch wheels because they improve stability and control.
- MRF Tires: Strong support for the road grip bad balance, helps in diverse road conditions.
Ather Rizta The Ecosystem of Ather: Other then Scooter
The approach of Ather Energy towards electric mobility goes well beyond a single vehicle and in turn builds an ecosystem for better experience altogether.
Ather Grid
- Reduced Range Anxiety: Ather Grid boasts a robust network of over 3,400 fast-charging points throughout India.
- Easier Trip Planning: Charging points are situated strategically so that users can easily plan longer trips.
Ather Halo Helmets
Ather expanded its smart tech product range during the Rizta launch by introducing two new smart helmet variants.
- Halo Bit: A budget version priced at Rs 4,999 with some smart capabilities.
- Halo: An advanced version priced at Rs 14,999 that can be preordered at a discount of Rs 2,000.
Wireless Charging for Helmets
Revolutionary Charging System: Ather Halo Helmets can be charged wirelessly at the charging point located in the under-seat storage compartment.
Convenient Feature: Ensures that helmets are ready for use at all times as they can be charged while stored.
Ather Rizta Customization and Personalization
In recognition of the fact that personal preference significantly influences scooter choice, Ather provides a wide range of customization options for the Rizta.
Color Variants
- Rizta S: Comes in three solid colors.
- Rizta Z: Comes in seven colors, including three monotonic and four dual-tone, which will appease more users
Accessory Variants
- Front Storage: The optional 22-liter front trunk provides additional convenience for day to day activities.
- Charging Solutions: Different charging accessories can be provided for different users.
Ather Rizta Market Positioning and Competition
The Ather Rizta competes in a highly contested market segment and offers a premium family oriented electric scooter.
Pricing Strategy
- Rizta S (2.9 kWh): Starting price of Rs 1.10 Lakhs, ex-showroom
- Rizta Z (2.9 kWh): Ex-showroom price of Rs 1.25 Lakhs
- Rizta Z (3.7 kWh): Highest end variant priced at Rs 1.45 Lakhs ex-showroom
Competitive Landscape
The Rizta faces competition from other premium e-scooters like:
- Ola S1 range
- TVS iQube series
Ather Rizta Conclusion: A New Benchmark in Family Electric Scooters
The Ather Rizta is a landmark achievement in the progression of electric scooters in India. With Ather’s latest technology, premium design, and family friendly features, they have developed a scooter that meets the requirements of a burgeoning group of eco friendly urban families.
Although the Rizta doesn’t come close to the Rydo 450 models, there is no other scooter that offers better comfort, safety, and practicality at this price point.
With generous storage space, safety features, and many aids that are designed to assist the user, this scooter stands out for people looking to make the switch to electric mobility without sacrificing too much.
The expansion of the Ather Grid paired with the smart helmet shows the company’s integrated approach to electric mobility. Ather doesn’t just sell scooters, they are actively selling a lifestyle by building an ecosystem around their products.
Unlike other brands, Ather scooters require users to rethink their lifestyle. Other features like rapidly detachable batteries leads to anticipating what else is yet to come.
It is important to mention the suspension issues that are reported at certain speeds and the premium price compared to other brands.
As expected, these changes could be difficult for certain businesses to manage.
The Ather Rizta is what happens when EV technology advances at an insane pace. It has everything a family would want combined with a technologically sophisticated feel that most consumers desire.
Competitors within the electric vehicle industry in India aren’t worried, because the Rizta is designed to cater to the family oriented portion of the market, which will likely enable it to gain a lot of attention.